Asst. Brand Manager

The GraceKennedy Group seeks to identify an individual looking for an excellent opportunity to progress his/her career; and who possesses the vision and energy to help drive dynamic changes across the group, in the following capacity:-​

ASST.  BRAND MANAGER

PRINCIPAL RESPONSIBILITIES

• Partner with the Sales team to garner market intelligence on key products to drive strategy, timeliness of plans and responsiveness to trends
• To research and monitor product life cycles and consumer trends to inform long-term strategy.
• Prepare marketing and distribution plans for specific products, in collaboration with the Sales Units, to drive the achievement of sales/market share targets.
• Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
• Drive consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
• Analyzes market, consumer, and competitive information to provide support in setting new product pricing and managing price on existing items.
• Partner with the Sales Management Team to better achieve the distribution objectives of new/key products in key outlets/channels.
• Liaise with advertising and other agencies to coordinate annual advertising and communications (including PR) campaigns.
• Plan and organize monthly promotional activities for major brands.  This involves liaising with the Sales Department, Promotions Department, Grace Kitchens and Promotions Contractors to achieve agreed objectives.
• Build relationship with key players in the industry that can assist in the long-term strategic goals for products.
• Take ownership of assigned brands. 
• Performs any other duties delegated from time to time to maintain a high level of efficiency within the department

MINIMUM EDUCATION AND EXPERIENCE

• Bachelor's Degree in Marketing or related discipline.
• Minimum 3 years experience in Marketing or Sales.
• Masters in Marketing or related disciplines (would be an asset)
• Computer Literate (Advanced Excel is an asset)

​Qualified applicants are invited to submit applications no later than 28/07/2025 via the careers section of our Corporate Website at www.gracekennedy.com

GraceKennedy upholds the principles of fairness and equity in the treatment of all our employees and stakeholders. The Company is committed to equity in all its employment practices and policies and seeks to recruit, develop and retain its employees on the basis of merit, ability and performance. As such, we are committed to ensuring equal opportunity in employment, and will not discriminate on the grounds of race, national origin, religion, gender, or otherwise.